There were two kinds of people at EPIC this year: those who felt that the big-small-thick data debate is necessary, and those who didn't. Okay, so maybe it's a bit more complex than that, but people are easier to understand when categorized and quantified, right?
Big data was a big focus at EPIC. The debate focused around what big data is, and how ethnographers can show companies that context still matters. Tricia Wang began the discussion in her keynote, arguing that big data really only generates lots of data points, and that we need the thick data that ethnography provides to make sense of it.