Our last EthnoBorrel focused on the problems UX and qualitative researchers face in promoting how their research is used within their companies. It’s quite common to for these researchers to feel that their work is under-utilized, and many spend a great deal of time trying to educate their colleagues, build collaborations, and trying to get a seat at the executive table to get their insights heard.
But what about the people who work closely with researchers? How do they see research and its uses?
In this follow-up session we had a panel with professionals who are not researchers themselves, but who influence how research is implemented within a company: managers, non-researchers, and practicalities. The panelists were Kenny Baas-Schwegler (Domain-Driven Design consultant & trainer, Xebia), Puja Nanda (Senior Product Manager, Booking) and Gien Verschatse (Owner, EIGHT POINT SQUARED). The panel was moderated by Melanie T. Uy.