The fabulous Dawn Walter recently interviewed me for her Anthropology & Technology podcast. In this episode I explain what got me hooked on exploring how finances affect people’s lives, and why we don’t understand our own financial behaviours despite money affecting so much of what we do.
I also share some stories from my consulting life, including anecdotes that illustrate why understanding the cultural is so important as well as the value that anthropologists bring to fintech companies.
We discuss the latest edition of the Consumer Finance Research Toolkit, and how fintechs can create niche solutions which address specific financial needs untapped by banks.
Lastly, we talk about the Female Finance report that I co-wrote with Dr Anette Broløs, and why it makes commercial sense to deliver financial services specifically for women.